Paul Bernal's Blog

Two seemingly very different stories have been dominating the left-wing UK political scene on Twitter over the last week or two. The first is the remarkable success of the #CameronMustGo hashtag, the second the Trumpton UKIP saga. They’re very, very different things – and on the surface seem not to have very much in common – but there are strong connections between the two, connections that suggest some interesting things about how social media, and Twitter in particular, can work.

The #CameronMustGo hashtag is still trending (as I type this) after two weeks and more than a million tweets, in the face of a whole series of derogatory articles in the mainstream media (as I discussed here), and reactions from disdain to rage. To get a hashtag to trend isn’t easy at the best of times, and to get it to trend for this long is nothing short of…

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