The broadcaster expects improvement with a fall of 5% for the full year, as brands roll out big budget festive campaigns in the run up to Christmas.
October will be down 1%, November up 2% and December up 1%. Peter Bazalgette, ITV chairman, said “some” grocers and consumer brands (like P&G and Unilever) are returning to TV advertising, but the economy is still very uncertain.
An traditional, early sign of recession in the UK is a fall in spending on discretionary, in the opinion of some, non essential items, like advertising; new plant, machinery and buildings and staff training …
Has a shoe just dropped?