By James Patrick – 30/04/18
Sensitive personal data of Labour voters was processed by a third party and shared with Arron Banks’s Leave.EU, Cambridge Analytica, and others associated with unofficial groups campaigning to leave the European Union in February 2016.
Data based upon demographics, class, finances and ethnicity, was used to identify core groups of Labour voters to be targeted with UKIP-led messaging and was instrumental in deciding where Nigel Farage appeared to speak during the Brexit campaign.
Leave.EU, Cambridge Analytica, the RMT Union and Trade Unions Against EU, and Labour MP Kate Hoey – associated with Labour Leave – gained access to the information via Labour’s 2015 general election data guru before referendum campaigns were officially designated by the Electoral Commission.
Blue Collar workers, struggling families, students, and ethnic minorities were among those specifically designated valuable to tailored social media targeting and doorstep canvassing. The data provided specific postcodes…
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